Third Room

Sales Archetypes

Sales is not a “one-size-fits-all” profession. Behind every successful seller stands a unique archetype — a mix of natural strengths, habits, and blind spots. Some salespeople thrive in constant prospecting, others in deep consultative work. Some are masters of closing under pressure, while others shine in building long-term relationships.

Understanding your Sales Archetype is more than a label — it’s a mirror. It shows where you create the most value, what energizes you, and what might hold you back. With this awareness, you can sharpen your strategy, team collaboration, and career growth.

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Sales Performance

Discover Your Sales Archetype

Sales isn’t one-size-fits-all. Learn the five core archetypes, spot your strengths & blind spots, and take a quick scenario-based quiz to see where you win.

Tip: On desktop you’ll see archetypes on a clean white section and the quiz at the end.

The 5 Core Sales Archetypes

Five distinct strengths, one shared goal: revenue. Explore concise strengths, typical pitfalls, and a practical nudge for each style.

Hunter (Opportunity Driver)

Door opener. High energy. Pipeline first.

Strengths
  • Fearless cold calls
  • Daily net-new
  • Fast pipeline build
Pitfalls
  • Shallow discovery
  • Quality trade-offs
  • Weak account care
This week
  • Add 10 discovery Qs
  • Test 2 openers
  • Log every next step
Are you a Hunter?Take the quiz

Consultant (Problem Finder)

Listener & advisor. Outcome-driven.

Strengths
  • Layered questions
  • Maps to impact
  • Multi-thread trust
Pitfalls
  • Slow velocity
  • Low close urgency
  • Over-customizing
This week
  • Time-box discovery
  • One value story
  • Always set MAP
Are you a Consultant?Take the quiz

Closer (Deal Finisher)

Final mile. Objections & decisions.

Strengths
  • Price → ROI
  • Handles pressure
  • Drives urgency
Pitfalls
  • Feels pushy
  • Joins too late
  • Thin pipeline
This week
  • 2×60m prospecting
  • 1-pager ROI
  • Early disqualify
Are you a Closer?Take the quiz

Farmer (Relationship Builder)

Retention first. Gentle expansion.

Strengths
  • Renewal discipline
  • Customer advocacy
  • Warm referrals
Pitfalls
  • Few net-new
  • Avoids hard talks
  • One-champion risk
This week
  • QBR prep
  • Whitespace map
  • Ask referrals
Are you a Farmer?Take the quiz

Builder (Process & Data)

Systems thinker. Scalable playbooks.

Strengths
  • Clean CRM
  • Stage clarity
  • Funnel insights
Pitfalls
  • Over-engineering
  • Delayed action
  • Messy-deal stress
This week
  • Ship small tests
  • Define exits
  • Daily hygiene
Are you a Builder?Take the quiz

Discover Your Sales Archetype

Scenario-based quiz. Choose one option, then press Next. Clean, single-question flow.

Question 1/12
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Your archetype

Strengths

    Risks

      Next steps (this week)